Breezy Laundry Lockers wasn't started by hardware people. It was started by laundromat operators who got tired of manual drop-offs, late-night counter shifts, and customers who couldn't reach us on their schedule.
In 2012, we were running laundromats in Melbourne. Demand was strong but our hours were the bottleneck. We couldn't justify keeping counter staff on past 7pm. Customers kept asking for a way to drop off after work and pick up on the way home.
There were no off-the-shelf solutions that worked for laundry — most parcel locker systems weren't built for bulky bags or hanging garments. So we built our own. The first banks went into our own stores. Within six months, customers were dropping off at midnight.
Other operators saw what we were doing and asked us to build them lockers too. By 2015 we were the largest locker-based laundry network in the Southern Hemisphere — 150+ locker banks across apartments, offices, universities, and gyms.
In 2018 we exited the operating business and focused entirely on hardware, software, and helping other operators do what we did. We've since shipped over 5,000 lockers to operators across 7+ countries. Every product decision still gets made by people who've actually run a laundromat.
That's the difference. We're not a hardware company that picked laundry as a vertical. We're operators who built the tool we wished existed.
If you're considering lockers — for your store, for an expansion, or for a new business — we'd rather have a 15-minute call than send you a brochure.
An open letter from Daniel Stoof on how Breezy got here, what we have rebuilt, and the operator playbooks every customer now gets — including two free downloadable PDFs.